Using the Promote Site function
To access the Site Promoter function, select Website
Management from the main menu, and select Site Promoter
from the Website Management menu.
The Promote Site function allows you to promote
your site by automatically sending promotion material to the top search
engines.
To promote your website, select the appropriate
URL from the list provided. Enter the page that you want to promote and
your contact email address. Click the Next button to continue.
Information concerning the selected page is collected and displayed on
the promotion page.
Your submission will be reviewed by the search
engine, and may be added to its database within several weeks. There is
no guarantee that any search engine will list your site.
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Creating and editing meta tags
If you want to edit your site's description and
keywords, click the MetaWiz button. The MetaWiz page allows you
to edit your page's meta tags. Fill in the description and keyword text
boxes to describe your page. Click the Next button when
finished.
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Selecting search engines
After editing your site's descriptive information,
select the search engines to be contacted. Click the Next
button to complete the process.
Your site promotion information is presented in a
form that is acceptable to the search engines. The search engine's
response codes are compared to known responses and the results are
displayed in real-time.
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Unsuccessful search engine submissions
Search engines make no guarantees of any kind that
they will list your site in a search. If your website is not listed
after a few months, there can be several explanations.
- Your content is dynamically generated. Some
spiders can easily overwhelm and crash sites serving dynamic content,
so search engines limit the dynamic pages they index.
- Your page uses frames. Frames tend to cause
problems with search engines, because frames don't fit the conceptual
model of the web where every page corresponds to a single URL.
- The URL contains special characters such as: ?,
=, %, &.
- The host server is non-operational when the
spider is working.
- The URL is submitted without the "http://"
prefix, or does not include a trailing slash ("/") if the URL doesn't
include a file name(e.g., http://www.yourdomain.ext/).
For more specific guidelines about a particular
search engine, please refer to the search engine's help files.
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More information about search engines
Different search engines use different criteria to
determine a website's rank in a search. There is no guarantee that any
search engine will list your site after you use the site promote
application. You should read each search engine's help files to learn
exactly how websites are ranked. Understanding how search engines work
will help you use these tools more effectively.
Note: The name of each
search engine in the site promote application is a link to the search
engine to help you find more information.
Generally speaking, search engines match criteria
entered by a user with information contained in a database of Internet
resources. These resources can be anything from HyperText Transfer
Protocol (HTTP) links to File Transfer Protocol (FTP) links to
Newsgroup postings and references. Some search engines are more
effective than others due to the size of the resource database and the
method in which it is queried.
Many search engines use "spiders" that roam the
Internet looking for websites. These spiders crawl from page to page
via hyperlinks, so the more sites that link to you, the more likely it
is that the spiders will find you. Other search engines use criteria
such as the title, keyword meta tags, word frequency in the document,
and document length to determine your listing.
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